My Role

Visual Design

Process

Competitive Analysis

Design Language

Sketching layout design

Peer critique

Iteration

Tools

Adobe InDesign

Adobe Photoshop

Batter Up is an e-magazine designed for manly baking.

It is my final project for Interaction Design Fundamentals at Carnegie Mellon.

Through competitive analysis I identified a gap in the current market for a new competitor. 

Design Language: 

I created a moodboard of men, colors, and desserts. This was created while keeping in mind 20 words that related to the magazine concept. 

From the feelings evoked in this moodboard helped to create the design language and personas. These were kept in mind throughout the entire design of the magazine.